Why Should Businesses Use Dichroic Glass?

The success of a business comes down to many factors. Location. Industry. Competition. Product. One often-overlooked factor, however, is the design of the physical space. Using something like dichroic glass in that process can captivate your patrons and turn them into loyal customers. Whether you’re a restaurant, bar, hotel, or retail space, here are three key dichroic glass advantages and why it’s worth designing with this unique glass.

3 Benefits of Designing with Dichroic Glass Architecture

1. Engage and Delight Patrons

The most striking aspect of dichroic glass is its ability to shift colors, tones, and hues. Change your angle of view or the exterior lighting conditions, and the glass looks completely different.

This creates inherent interest. As people notice the colors in the glass changing, they’re drawn into the piece. This is true whether the glass is used as part of an exterior storefront or is integrated into an interior glass countertop.

Dichroic glass invites viewers to engage with it. What does that mean for spaces that use it? They’re more likely to offer patrons an experience that feels both personal and interactive.

When people are invested in this way, their positive associations with the establishment make them more likely to take business-advancing steps:

• Tell others about the business.
• Post favorably about it online (through reviews or social media).
• Become a returning customer.

2. Make a Unique Design Statement

No business is completely unique or without competition. Every restaurant, hotel, and retail space is competing with similar businesses for the attention and dollars of patrons.

One way to make your business more unique is through architectural and interior design. Bold, innovative design choices can be a differentiating factor for your business. They can be the thing that promotes positive word of mouth, keeps people coming back time and time again, or compels them to snap a photo and share it on social media.

Dichroic glass is distinct, striking, and unique. It catches your eye in a way many other building materials don’t. Because of that, it can present a positive return on investment. When used in a company’s exterior design, it can pull patrons in; when used in the interior, it can impress and keep them coming back.

Done strategically with the right materials, placement, and architectural choices, commercial design generates positive ROI.

3. Elevate the Space with Architectural Glass

There are many uses of dichroic glass, but one of the top applications is in artistic works. With its visually dynamic nature, it’s a natural choice for any of the following:

• Statues
• Sculptures
• Stained glass
• Mosaics
• Jewelry
• Other artistic endeavors

With this foundation in artistic works, adding dichroic glass to your place of business elevates the look and feel of that space. It’s a way to create an instant aura of sophistication and interest.

When you create that atmosphere in a business, it encourages people to return…and to tell others to do the same. Successful commercial design manufactures an environment where people feel more inclined to open their wallets freely.

Learn More about the Benefits of Dichroic Glass in Commercial Spaces

If you have any questions about dichroic glass—what it is, what kinds of businesses could benefit, what’s possible with this unique product—don’t hesitate to reach out.

At Jockimo, we specialize in custom architectural glass products. We work closely with designers, architects, and artists to deliver the right glass for the job. We’re always happy to answer questions, to provide samples, or to give a no-obligation estimate for your next job.